Twitter has launched a new limited experiment that will see it promote third-party security tools from developers natively on its service, TechCrunch reports. The test will initially focus on applications such as Party in the street, Bodyguard Y Moderatewhich can help block bullying and other toxic content on the platform.
With this experiment, selected users will see these promoted services with a new notice when they mute or block another account on Twitter. Highlight apps featured in the Twitter Toolbox, one recently launched initiative which currently promotes third-party Twitter tools in a online center. “Twitter Toolbox offers more solutions to improve your Twitter experience,” the notice says, before listing a selection of services.
The experiment is Twitter’s attempt to promote third-party tools on its platform, which currently have to rely on word of mouth or traditional advertising to attract new users. “[Developers] we want users and we want to provide them with the right users at the right time,” says Twitter product manager Amir Shevat. TechCrunch.
It comes as Twitter is trying to overhaul its historically contentious relationship with third-party developers. In the early days of Twitter, the social network had a very open approach, allowing developers to create full-featured third-party clients for their service. But in 2012 this approach was changingand as of 2018, Twitter had effectively killed the market for full-featured third-party clients.
But just two years later, the company was rebuilding the tools available to third-party developers. he started version 2 of your API in early access in 2020, with support for “conversation threads, poll results in tweets, tweets pinned to profiles, spam filtering, and more powerful stream filtering and search query language.” The new API left early access last yearalthough it still places Some limits for developers, such as limiting them to 500,000 or 2 million tweets per month, depending on their level of access.
According to Shevat, the hope is to foster a mutually beneficial relationship between Twitter and third-party developers. “I think of Twitter right now as the old Nokia phone…it was a good phone. But the only app I had was Snake, if you remember,” says Shevat. TechCrunch. “I see the future of Twitter as an iPhone, where the value you get is really through developer innovation.”