Twitter imposed a new ban today on “misleading” ads “that contradict the scientific consensus on climate change.”
“We believe that climate denialism should not be monetized on Twitter, and that misleading ads should not detract from important conversations about the climate crisis,” the company said in a statement. blog post today.
Its decisions about what is legitimate content regarding climate change will be guided by “authoritative sources”, it says, including the United Nations Intergovernmental Panel on Climate Change (IPCC). The IPCC has published a couple of milestones reports on the crisis of recent months that break down what needs to be done to to adapt to changes that are already being developed, as well as how to avoid even more serious consequences in the future, such as intensifying weather disasters and fierce bushfire seasons.
Twitter also said it will soon share more details about how it plans to “add trusted and authoritative context” about climate change on its platform. Those conversations have become much stronger over the past year, according to the company. Talk of “sustainability” on the platform has grown more than 150 percent since 2021, Twitter says. Discussions about “decarbonization,” also known as getting rid of greenhouse gas emissions that come from burning fossil fuels, are also up 50 percent. Other environmental talks are also heating up. Conversations about reducing waste grew more than 100% during the same period.
Twitter’s new announcement is also part of a broader social media saga to stop lies about climate change. Other companies have made similar commitments, with varying success.
Google did a commitment in October 2021 Stop allowing ads that display climate change denial or monetize climate misinformation. Still, a report published shortly after the new policy went into effect found that Google was still placing ads about content that denies climate change. google said the edge at the time he reviewed the content and decided to take “appropriate coercive measures.” Facebook has also been criticized for do not label Climate misinformation despite its politics by marking such content. Other report about the platform published last November also found a sharp increase in interactions with posts from Facebook pages and groups focused on spreading climate misinformation.