Sony is reportedly working on bringing ads to free PlayStation games, according to a report from Well-informed person. The ads would appear in games and are meant to give game developers a way to monetize their work and encourage them to continue creating free games.
In-game advertisements are expected to launch later in the year and will appear in discreet locations within the game, such as billboards.. Players could also earn rewards for viewing ads, and the ads would be sold through a private marketplace. Well-informed person reports. sources said Well-informed person that Sony has not yet decided whether it would take a share of ad revenue, but is considering having developers and publishers pay for consumer data.
Sony did not immediately respond to a request for comment.
Reports of Sony’s plans continue news last week that Microsoft was reportedly planning to do something similar with free Xbox games, also reported by Well-informed person. Ads in free Xbox games are expected to launch later this year, and Microsoft doesn’t plan to take a cut of the revenue, the sources said. Well-informed person.
As noted in the Well-informed person report, advertisers may need some convincing to join the program. Ads appearing alongside adult or violent content can be a cause for concern, and it can be difficult to track what users do after seeing an ad in-game. The possibility of ads bothering gamers is also a concern for Microsoft, according to Well-informed person.