It’s been less than a month since Netflix announced slowing revenue growth and their first drop in subscribers in over a decadeand now The New York Times reports that it is accelerating the timeline of initiatives to change those things.
Netflix was already openly talking about pressuring people who share their account logins to pay more, and once the report came out, co-CEO Reed Hastings changed his tune about ad-supported streaming, saying he would try to figure it out over the “next year or two”. According to the Timesa recent note to employees said executives now aim to introduce the announcement level sometime in the last three months of 2022, with a crackdown on password sharing beginning in the same window.
disney more Announced her own intentions for the ad-supported broadcast in March, and Catie Keck wrote about it, asking how long it would take for others to follow. The answer seems to be “not long at all”, since the Times He said the memo specifically mentions the fact that all of Netflix’s streaming competitors, with the exception of Apple TV Plus, offer or have advertised ad-supported levels of streaming.
when netflix announced its new focus on password sharingsaid analyst Richard Greenfield of LightShed Partners the edge that this could be the way to close a gap of 10 to 20 million additional customers in the US.
All these changes also come because Netflix is now more expensive than ever. The most recent price increase increased the monthly price of its standard HD streaming plan with two simultaneous streams by $1.50 to $15.49 per month, while its premium tier with 4K and four simultaneous streams is now $19.99 in the US.
Divulgation: the edge He is currently producing a series with Netflix.