Netflix is introducing a new button to help the streaming service curate its home page with even better recommendations: Two Thumbs Up.
The new feature will join existing likes and likes controls that already help Netflix understand what to show to individual subscribers. But Two Thumbs Up will allow users to indicate that Really he liked something, and the company says it’s been a highly requested feature within the experience.
“Members have never had as many entertainment options as they do now,” says Christine Doig-Cardet, director of product innovation and personalization experiences at Netflix. the edge. “Being able to find the shows and movies that you are going to love is very important. We want to continue to make Netflix the easiest place to choose something to watch.”
Netflix abandoned its five star rating system in 2017 for the Thumbs Up and Thumbs Down system. Doig-Cardet says users didn’t feel that indicating which titles they liked and disliked was enough, and the new button should help subscribers better navigate Netflix’s massive library of shows and movies by giving them a more convenient way to navigate. nuanced that they like the titles.
Netflix currently offers one of the most user-centric experiences in the streaming space, and is constantly testing new features and tools that help users find things to watch. The company introduced a Top 10 Row in 2020, launched a play something feature in 2021, and widely implemented the ability to edit the Continue watching the queue on all devices earlier this year. According to Doig-Cardet, users can expect to see more customization tools and features in the future.
“We hope to end choice fatigue with the new features we will add this year,” says Christine Doig-Cardet. “It’s a big part of where we want to invest: providing those mechanisms to give more control back to the user to help them tailor their experience to their personal taste.”
The new Two Thumbs Up button can be found alongside the Thumbs Up and Thumbs Down buttons on Netflix’s web, TV, Android, and iOS interfaces starting today.