AN new instagram test it might make it difficult for you to view recent content in the app. Although you can now search for all kinds of recent Instagram posts focused on a particular hashtag, the test will only allow you to see the posts with the most likes or short videos called ‘Reels’ related to the hashtag. The company says this test will combine “latest and most timely content” across the two groups, to see how people engage with it.
When they were first introduced on Instagram, hashtags could be a fun way to highlight photography trends, but now they are primarily a way for users to get more visibility and therefore more clicks and likes. According to InstagramThe “Top Posts” tab displays popular posts, while the “Recent” tab displays content in the order it was posted, regardless of how many likes it gets.
For a small group, we’re testing more recent and timely content on the ‘Main’ and ‘Reels’ tabs in hashtags, and removing the ‘Recent’ tab. We want to see if this helps people connect with more interesting and relevant content on hashtags, while also keeping them in the loop with what’s hot. pic.twitter.com/nLb6BiFRws
— Instagram Communications (@InstagramComms) April 19, 2022
Social media apps continue to rely on algorithms to show users more varied (and more marketable) content, despite backlash from users who prefer to view their timelines in chronological order. With apps like TikTok diverting users and attention, even becoming plus more popular than youtube for android users — Instagram has been rolling out (or, in this case, removing) features to try to make Reels a natural alternative to viewing photos.
Discovering ways for users to engage with more system-ordered content has also influenced changes on other platforms. Last month, Twitter made it more difficult to see things in order by assigning users a default algorithmic timeline, but reversed that change After some days.
If it rolls out more widely, it will be interesting to see how this change affects the type of content users see on Instagram.