Earlier this week, Netflix reported quarterly earnings results that showed their number of subscribers drop for the first time in a decade, but not all streamers experience that kind of backlash. Although AT&T has divested HBO and the rest of WarnerMedia to your new home with Discoverystill had one more set of subscriber numbers to reveal with your own earnings report on Thursday morning.
The numbers showed that HBO added nearly 13 million subscribers last year on both traditional HBO and HBO Max, including growth of three million in the latest quarter. Now both services combine for 76.8 million subscribers worldwide, which is still dwarfed by Netflix’s 221.64 million subscribers and even the most recent Disney Plus count of 129.8 million. As we noted in January, HBO Max is doing very well… according to HBOMax.
At the end of the quarter, there were 76.8 million global HBO Max and HBO subscribers. HBO Max and HBO global subscribers were up 12.8 million year-over-year and up 3.0 million sequentially, primarily driven by international and domestic retail subscriber gains reflecting the strength of the programming slate. At the end of the quarter, there were 48.6 million domestic HBO Max and HBO subscribers versus 44.2 million in the year-ago quarter, a year-over-year increase of 4.4 million.
we have reaches the end of HBO Max’s day-and-date movie release strategy which has been extended into calendar year 2021, but still has a pretty solid library of content including new hits and options from the Warner Bros. catalog. Also, unlike Netflix, HBO still has a number of new territories it’s working on. expanding, so it might be a while before they are faced with the problem of not having any more new customers to find.
AT&T CEO John Stankey is no longer the head of HBO, but he commented on password sharing, which Netflix identified as a problem stalling their growth. What Deadline Quoting him from the investor call, Stanke said: “We were thoughtful about how we built the product and gave customers enough flexibility, but we don’t want to see rampant abuse.” For more information on the future of HBO Max (and the sudden death of CNN Plus), we’ll wait until next week, when Warner Bros. Discovery makes its first earnings call.