Apple released dozens of versions of the iPod over the years, but the product was gradually overshadowed by its other devices, especially the iPhone.
Apple Inc’s iPod, an innovative device that revolutionized the music and electronics industries more than two decades ago, is no more.
The company announced Tuesday that it would discontinue the iPod Touch, the last remnant of a product line that first went on sale in October 2001. The touchscreen model, which launched in 2007, will remain on sale until stocks run out.
Apple released dozens of versions of the iPod over the years, but the product was gradually overshadowed by its other devices, especially the iPhone. That led the company to start phasing out models in 2014. At that time, the company stopped making the iPod classic, a version with a click wheel and small screen that was more similar to the original version. In 2017, Apple stopped making its smallest music players, the iPod Nano and iPod Shuffle.
The iPod Touch, popular as a cheaper alternative to the iPhone, lasted a few more years. The device was last updated in 2019 and cost $199. Compare that to the cheapest iPhone in Apple’s portfolio: the SE, which costs $429.
But with so many other ways to get music, Apple no longer considers the product necessary.
“We’ve built an incredible music experience into all of our products, from iPhone to Apple Watch to HomePod mini, and to Mac, iPad and Apple TV,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
Introduced by Steve Jobs, the iPod was credited with helping turn Apple from a near-bankrupt company to an eventual $3 billion behemoth. The iPod laid the foundation for the development of the iPhone, iPad and AirPods, products that now account for the majority of Apple’s revenue.