EA is officially launching the fifa brand for its hit soccer video games starting next year, the company announced Tuesday. The new title of the games will be ea sports fc.
Despite the name change, it appears that much of the DNA of the FIFA games will remain the same. “Everything you love about our games will be part of ea sports fc — the same great experiences, modes, leagues, tournaments, clubs and athletes will be there,” Cam Weber of EA said in a blog post. “Ultimate Team, Career Mode, Pro Clubs and Volta Football will all be there. Our unique license portfolio of 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, only in ea sports fc. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, MLS, and more to come.”
Weber said that EA will share more information about ea sports fc in the summer of 2023. He also promised that EA is “committed to ensuring that the next FIFA is the best ever, with more features, game modes, World Cup content, clubs, leagues, competitions and players than any other title.” previous FIFA”.
The fact that EA is ditching the FIFA brand is not a total surprise. USA publicly announced last year that he was “reviewing our naming rights agreement with FIFA.” And leaked comments from EA CEO Andrew Wilson indicated that he was dissatisfied with the company’s brand deal with FIFA. “Basically what we get from FIFA in a year without a World Cup is the four letters on the front of the box,” he said. according VGC report feedback.
And EA has also recently shown a willingness to make sports games with less ostentatious branding. the company is bringing back college football games without college players in a new game that is expected to be released in the summer of 2023and EA is also working on a new golf simulation game, EA Sports PGA TourThat’s it will be out spring 2023.