When Apple Fitness Plus launched in 2020, it wasn’t just a way to show off the new dance activity on the Apple Watch, but also a subtle way to integrate other services like Apple Music. Since then, the fitness service has added the Artist Spotlight series featuring celebrity musicians, so it’s no surprise that Apple is combining all of this with Dance workouts based on mega-popular K-pop band BTS.
The BTS collaboration is part of a content pack for International Dance Day on April 29. Starting next week, the workouts will be led by Fitness Plus trainer Ben Allen and will feature choreography directly from BTS’s music videos. Some of the featured songs include hits like “Butter (feat. Megan Thee Stallion)”, “Dynamite”, “Boy With Luv (feat. Halsey)”, “DNA”, “MIC Drop (Steve Aoki Remix)”, “Permission to dance” and “Life goes on”. The group’s music will also be featured in different training categories such as HIIT for the next four weeks.
Music has always played an important role in Fitness Plus, with the ability to save playlists to users’ Apple Music accounts. That said, outside of the Latin Grooves genre, the artists featured have been primarily English-speaking artists from the US. However, adding K-pop makes sense, given that popular the genre has become in the world market. Starting with BTS makes sense as well, as the group was one of the best-selling groups in the US in 2021 with 2.95 million digital songs sold Y four top 10 selling singles.
It is not everyone BTS, though. Apple is also adding a new dance collection titled “Get into a Groove with Dance” and offering a limited edition prize for International Dance Day. Collections are a relatively new addition to the service and are training playlists curated for a specific goal, like running a 5K. In addition to BTS, Apple is also adding Artist Spotlight sessions from ABBA and Queen.