Forty-eight percent of those surveyed told Kind Traveler that their biggest challenge to traveling sustainably is finding accommodation that is “sustainable and socially conscious.”
Klaus Vedfelt | digital vision | fake images
Everyone loves a bargain when it comes to booking travel, but many also want the money they spend to do something good where they’re headed, according to a survey by hotel booking platform Kind Traveler.
To that point, 96% of respondents told the women- and veteran-owned business that it’s “important” (somewhat, quite a bit, or very important) that their travel dollars have a positive impact on the destinations they visit. Kind Traveler surveyed 1,014 people, 90% of them in the US, last year.
The survey, the results of which were released in the Global Impact Tourism Report 2022 Kind TravelerIt also found that nearly half (48%) of those surveyed said their biggest challenge in trying to travel sustainably is finding accommodation that is both “sustainable and socially conscious.”
Meanwhile, more than a third said their biggest challenge is reducing or eliminating their carbon footprint. The full report also details 10 travel industry trends drawn from feedback from 64 Kind Traveler partner hotels, charities and destinations in 16 countries. These include:
- Hotels and destinations that create innovative ways for guests to give back to surrounding communities and environments.
- Charities that develop “impact tourism” experiences to encourage responsible travel.
- Hotels that act as “regenerative powerhouses” in their host communities.
- Global travelers calling for transparency around hotels’ charitable and sustainable efforts.
“Trends give us direction, while solutions give us better paths forward,” report author and CEO of Kind Traveler Jessica Blotter said in a statement. Blotter, a former professor of earth sciences, said that “education and positive change are interrelated.”
“By creating and offering friendlier options, it is possible to create tourism opportunities that generate positive impact and satisfaction in the trip,” said Blotter, who is also chairman of the board of the Center for Responsible Travel.
The Kind Traveler platform offers users special rates and “selected” hotel benefits when they donate a minimum of $10 to a vetted charity of their choice or at the destination they will be visiting. The firm says 100% of donations go to charity and provides “positive impact metrics” with every booking. As of 2022, Kind Traveler works with hotels and tourist boards in 22 countries and more than 100 charities worldwide.